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Email Marketing Campaign & Newsletter Procedures
Email Marketing Campaign & Newsletter Procedures
Retention of Email Addresses
Lonergan Corporate Gifts keeps email addresses to send newsletters and online marketing campaigns. These addresses come from:
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Customers of Lonergan Corporate Gifts
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Potential customers who have requested information
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Online subscribers via the Lonergan Corporate Gifts website
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Consent and Communication
Consent and Communication
Emails are kept only with client consent, whether written or verbal. Newsletters are sent to those who consent and haven’t unsubscribed. For individual and business customers, Lonergan sends information on similar products and services after gaining consent. If no purchase occurs after 12 months and the customer hasn’t unsubscribed, they stay on the mailing list.
Subscription and Unsubscription Options
Subscription and Unsubscription Options
Business contacts join the mailing list unless they decline. Customers can subscribe via , www.lcgifts.ie, or directly. They can unsubscribe anytime by emailing sales@lonergangroup.ie or clicking “unsubscribe” in any email. Unsubscribed customers are immediately removed from the list.
Target Audience
Target Audience
Lonergan Corporate Gifts is a B2B business. It doesn’t target the general public. Emails are sent to customers who might benefit from the information.
Data Security and Privacy
Data Security and Privacy
Lonergan uses ActiveCampaign for email marketing, storing lists securely. ActiveCampaign never sells or shares lists unless legally required. Only authorised employees can access distribution lists. Customer emails remain confidential and are used solely for intended purposes.
